Smarter Business Decisions Start Here
Built by the bike industry, for the bike industry.
PeopleForBikes’ Bicycle Data Suite will deliver the fastest, clearest, and most comprehensive insights for retailers, brands and suppliers.
Built for a Changing Market
The bike market is evolving fast. New riders, categories, and sales channels are reshaping how bikes are bought, sold, and serviced. For retailers, this creates exciting opportunities, but also added complexity. Making smarter business decisions means having current sales data, deep category insights, and a clear view across the entire industry ecosystem.
Retail Sell-Through + Sell-InComplete, up-to-date sell-through visibility
See what’s actually selling so you can cut dead inventory and make faster, smarter purchasing decisions.
- POS and order data from across the U.S. bike market
- Topline summaries included in membership
Category deep dives + syndicated reportsAccess to category level performance trends and SKU-level inventory data
Buy smarter, SKU by SKU, aligning inventory with real demand to reduce overstock risk while spotting emerging trends and growth opportunities.
- E-bike, MTB, road, gravel, accessories, services, and more
- Member-preferred pricing on premium reports
Regional BenchmarkingLocalized performance and seasonality trends
Simplify decision-making, save time, and reduce guesswork with intuitive, actionable data.
- Web-based tools for segmentation, trends, and benchmarking
- API support for advanced teams
- Tiered by company size
Consumer, DTC + risk data modulesIntegrated data views beyond traditional retail performance
Access key insights that complement retail data and support broader market understanding.
- Visibility into direct-to-consumer activity, used bike trends, and consumer sentiments
- Provide broader market context
- Summary risk & forecast reports (S&P Global)
Interactive Dashboards + API AccessClean, anonymized, easy-to-use dashboards
Simplify decision-making, save time, and reduce guesswork with intuitive, actionable data.
- Web-based tools for segmentation, trends, and benchmarking
- API support for advanced teams
- Tiered by company size
Trusted by Industry Leaders
When you sign on to the Bicycle Industry Data Exchange, you're not just getting insights, you're helping strengthen the entire bike economy. This will be of great value to our store managers.
Ian Christie
CEO + Owner of Summit Bicycles
This new data product provides dealers, distributors, brands, manufacturers, and investors with consistent, transparent insights into business performance and overall health. When we all have access to uniform data, we can drive stronger results with better decision-making.
Erik Saltvold
Owner + Founder of Erik’s Bikes
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Erik Saltvold
Owner + Founder of Erik’s Bikes
Get Involved with the PeopleForBikes Data Suite
Whether you’re a retailer contributing critical sales data to strengthen the health of our industry or a corporate member gaining access to insights that drive stronger organizational performance, let’s build a faster, smarter, more profitable bike industry together.
Be a Part of Building Better Industry Data
Get Early Access to the Platform
PeopleForBikes is now inviting current corporate members to access and beta test the Data Suite.
Not a PeopleForBikes member? Click here to join.
Join the Data Suite Beta Test
Learn More About the PeopleForBikes Data Suite Beta Test
Not a PeopleForBikes member? Click here to join.
Be a Part of Building Better Industry Data
We’re asking U.S. independent bicycle retailers to join this industry-led effort by securely sharing point-of-sale (POS) sales and inventory data. We only use anonymized POS data and no individual retailer can be identified. Contribute to a trusted, collective resource that benefits the entire industry, including your business.
As a Contributing Retailer, you will receive full access to the platform for free.